--- title: Putting Our Best Foot Forward with Event Footprints description: When Rob and Eliza at Event Footprints invited us to help promote their webinar series on event marketing measurability, we couldn’t resist. Our pr activity generated 20% of the event’s registrations image: https://www.vividink.info/hubfs/Screen%20Shot%202025-05-22%20at%2016.41.36.png --- [![VI_Logo_Keyline_White](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_White.png?width=300&height=68&name=VI_Logo_Keyline_White.png) ![VI_Logo_Keyline_Black](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_Black.png?width=300&height=67&name=VI_Logo_Keyline_Black.png)](https://www.vividink.info) [![vividink logo](https://www.vividink.info/hs-fs/hubfs/Untitled%20design-21.png?width=200&height=89&name=Untitled%20design-21.png)](https://www.vividink.info) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) [Insights](https://www.vividink.info/insights) » Latest Articles Categories - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [coverage](https://www.vividink.info/insights/tag/coverage) May 29, 2025 • [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) # Putting Our Best Foot Forward with Event Footprints We’re big believers in the power of PR, especially when it comes to proving its value. So, when Rob and Eliza at Event Footprints invited us to help promote their webinar series on event marketing measurability, we couldn’t resist. The series, aptly named ‘Best Foot Forward’, kicked off with an insightful session hosted by Vanessa Lovatt called The Anatomy of an Award-Winning Event Team, featuring industry leaders Faye Carter, Director of Experiential at Deloitte, and Rob Curtis, Founder of Event Footprints. Our role? Spread the word, boost awareness, and get those registrations rolling. ![EFP-Seminar 01](https://www.vividink.info/hs-fs/hubfs/EFP-Seminar%2001.png?width=1640&height=924&name=EFP-Seminar%2001.png) We launched with a press release to announce the series and encourage sign-ups for the first webinar. We measured our impact through a strategic blend of media coverage and smart use of UTM tracking, contributing a fantastic 10% of registrations. Not bad for a little PR magic, especially considering not all media outlets include clickable links! Next was the second session, Why Attendees Do What They Do: The Psychology Behind Exceptional Experiences, featuring Victoria Matey, Event Psychology Advisor at Matey Events, alongside Rob and Vanessa. Once again, we got the word out — and this time, our efforts generated 20% of the event’s registrations. ![EFP-Seminar 02](https://www.vividink.info/hs-fs/hubfs/EFP-Seminar%2002.png?width=1640&height=924&name=EFP-Seminar%2002.png)   And here’s the best part: as recognition of Event Footprints and the value of their insights grows, so will registration numbers. It’s a ripple effect, and we’re thrilled to see the momentum building. So, does PR work? Absolutely. As part of a well-rounded marketing toolkit, it’s invaluable for boosting event visibility, building brand credibility, and driving tangible results. Here’s to the next webinar, we’ll be cheering from the front row. [👉 Need a hand promoting your next big event? Let’s talk!](https://www.vividink.info/contact-us) Share [![Share on Facebook](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-facebook.png?noresize)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fputting-our-best-foot-forward-with-event-footprints%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-linkedin.png?noresize)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fputting-our-best-foot-forward-with-event-footprints%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-twitter.png?noresize)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fputting-our-best-foot-forward-with-event-footprints%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fputting-our-best-foot-forward-with-event-footprints%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Putting%20Our%20Best%20Foot%20Forward%20with%20Event%20Footprints) Published by [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) May 29, 2025 Comments ### related case studies [![](https://www.vividink.info/hubfs/XYZTeam.png)](https://www.vividink.info/insights/evcom-agency-of-the-year-award-entry-for-the-zoo-xyz) [case studies](https://www.vividink.info/insights/tag/case-studies) 11.27.2025 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [EVCOM 'Agency of the Year' Award Entry for The Zoo XYZ](https://www.vividink.info/insights/evcom-agency-of-the-year-award-entry-for-the-zoo-xyz) [![](https://www.vividink.info/hubfs/NHS%20Confed%202024%20Drone%202.jpg)](https://www.vividink.info/insights/ufi-industry-partners-award-2025) [case studies](https://www.vividink.info/insights/tag/case-studies) 05.22.2025 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [UFI Industry Partners Award 2025](https://www.vividink.info/insights/ufi-industry-partners-award-2025) - - - 01433 445001 pr@vividink.info Eccles House, Eccles Lane, Hope, Hope Valley, S33 6RW ©2026 Vividink Ltd. 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