meet the team


Our team comes from a variety of communication, marketing, and creative backgrounds; we’re always looking for ways to apply that mix of experience to the work we do for our clients.  

We regularly expand our knowledge through courses and qualifications, holding memberships of the Chartered Institute of Marketing, and the Chartered Institute of Public Relations. All of our team are Hubspot certified in a range of digital marketing disciplines.

Paul Richardson
managing director

Paul Richardson

MD of Vividink, Paul has been working in marketing and corporate comms roles since 1986, varying from marketing assistant to managing the global comms for an international PLC.

In 1997 Paul started an agency, successfully building the business and eventually creating a platform for three businesses to springboard into existence.

news writer

David Rüder

For the last 10 years, David has been writing and editing news and copy at Vividink, managing content, clients' campaigns, and communications activity. He gathers information about client news and uses it to create impact and interest.

David also manages Vividink's business automation systems, designing them to enable the team to work together smoothly and efficiently.

junior news writer

Bethany Smith

Bethany is part of our news writing team, having started in 2021 as part of the ‘Kickstarter’ scheme and she has since joined the team as a junior account executive. 

She is largely responsible for monitoring and reviewing the coverage our clients receive and how they are being perceived by their audience. Bethany also aids in writing content for clients, writing news releases, blogs, and social media content. 

Bethany Smith
digital marketing apprentice

Romina Restaino

Romina is the newest member of the Vividink team, having recently started her digital marketing apprenticeship.

Taking to the role quickly, she now works with Scarlet to develop her skill set and aids in managing social media accounts and campaigns; researching, writing and creating graphics to share clients' messages.