meet the team


Our team comes from a variety of communication, marketing, and creative backgrounds; we’re always looking for ways to apply that mix of experience to the work we do for our clients.  

We regularly expand our knowledge through courses and qualifications, holding memberships of the Chartered Institute of Marketing, and the Chartered Institute of Public Relations. All of our team are Hubspot certified in a range of digital marketing disciplines.

Paul Richardson
managing director

Paul Richardson

MD of Vividink, Paul has been working in marketing and corporate comms roles since 1986, varying from marketing assistant to managing the global comms for an international PLC.

In 1997 Paul started an agency, successfully building the business and eventually creating a platform for three businesses to springboard into existence.

news writer

David Rüder

For the last 10 years, David has been writing and editing news and copy at Vividink, managing content, clients' campaigns, and communications activity. He gathers information about client news and uses it to create impact and interest.

David also manages Vividink's business automation systems, designing them to enable the team to work together smoothly and efficiently.

account executive

Bethany Smith

Bethany is one of the Vividink account execs who manage a portfolio of clients and ensures that their campaigns remain on track. 

Bethany focuses on the events industry clients and covers all aspects, from campaign planning to execution and reporting.

She joined Vividink in September 2021, having completed a master's degree in game design. She is currently a member of the CIPR and pursuing CPD accreditation and qualifications. Bethany also has a keen interest in the wider aspects of marketing.

Bethany Smith
account executive

Romina Restaino

Romina is one of the Vividink account execs, managing a portfolio of clients within the events sector, planning, executing and measuring the impact of the campaigns we deliver.

Romina joined Vividink in March 2022 after completing a degree in English Language and an apprenticeship in digital marketing with Vividink.