--- title: Insights - Vividink PR Blog | blog description: blog | Vividink Blog --- [![VI_Logo_Keyline_White](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_White.png?width=300&height=68&name=VI_Logo_Keyline_White.png) ![VI_Logo_Keyline_Black](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_Black.png?width=300&height=67&name=VI_Logo_Keyline_Black.png)](https://www.vividink.info) [![vividink logo](https://www.vividink.info/hs-fs/hubfs/Untitled%20design-21.png?width=200&height=89&name=Untitled%20design-21.png)](https://www.vividink.info) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) [blog](https://www.vividink.info/insights/tag/blog) Aug 11, 2025 • [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ## Newsjacking: A high-reward strategy that demands serious commitment [Read More](https://www.vividink.info/insights/newsjacking-a-high-reward-strategy-that-demands-serious-commitment) [Insights](https://www.vividink.info/insights) » blog Categories - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [coverage](https://www.vividink.info/insights/tag/coverage) # blog ### [Aug 08, 2025 • 3 min read • 0 ![](https://www.vividink.info/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20corporate%20boardroom%20featuring%20a%20long%20sleek%20table%20surrounded%20by%20highbacked%20chairs%20At%20the%20head%20of%20the%20table%20a%20large%20digital%20screen%20displays%20the%20words%20Brand%20vs%20Reputation%20in%20bold%20stylized%20font%20against%20a%20backdrop%20of%20vibrant%20col-1.png) blog Brand vs. Reputation: Are You Asking the Wrong Question? By Paul Richardson](https://www.vividink.info/insights/brand-vs.-reputation-are-you-asking-the-wrong-question) ### [Jun 25, 2025 • 4 min read • 0 ![](https://www.vividink.info/hubfs/data.png) blog What's in the 2025 Supermetrics marketing data report. By Paul Richardson](https://www.vividink.info/insights/whats-in-the-2025-supermetrics-marketing-data-report) ### [Jun 18, 2025 • 2 min read • 0 ![](https://www.vividink.info/hubfs/Screen%20Shot%202025-06-18%20at%2017.03.23.png) blog DMCC Act: What all PR and comms teams need to know By Paul Richardson](https://www.vividink.info/insights/dmcc-act-what-pr-and-comms-teams-need-to-know) ### [May 26, 2025 • 2 min read • 0 ![](https://www.vividink.info/hubfs/EOE%20EN%20Awards.png) blog Why entering awards is a smart move for event businesses and not just for the trophy By Paul Richardson](https://www.vividink.info/insights/why-entering-awards-is-a-smart-move-for-event-businesses-and-not-just-for-the-trophy) ### [Apr 29, 2025 • 1 min read • 0 ![](https://www.vividink.info/hubfs/0H7A2694.jpg) blog What a day at International Confex 2025! By Paul Richardson](https://www.vividink.info/insights/what-a-day-at-international-confex-2025) ### [Apr 29, 2025 • 3 min read • 0 ![](https://www.vividink.info/hubfs/Valentines%20webpage%20banner.png) blog Finding Your Perfect Match: Crafting a Winning B2B PR Profile By Paul Richardson](https://www.vividink.info/insights/finding-your-perfect-match-crafting-a-winning-b2b-pr-profile) ### [Jan 27, 2025 • 4 min read • 0 ![](https://www.vividink.info/hubfs/Community%20banner.png) blog Building Relationships, Not Just Audiences By Bethany Smith](https://www.vividink.info/insights/building-relationships-not-just-audiences) ### [Nov 11, 2024 • 4 min read • 0 ![](https://www.vividink.info/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20person%20using%20artificial%20intelligence%20tools%20to%20generate%20content%20for%20various%20marketing%20materials%2c%20with%20a%20focus%20on%20the%20benefits%20and%20limitat.jpeg) blog Blog: AI Content Creation: A Double-Edged Sword By Paul Richardson](https://www.vividink.info/insights/ai-content-creation-a-double-edged-sword) ### [Sep 24, 2024 • 2 min read • 0 ![](https://www.vividink.info/hubfs/Crisis.png) blog Blog: It can't happen to me! 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