Your social media should be more than a one-way broadcast.
Executed correctly, it becomes a living, breathing community where your audience connects, contributes, and stays for more.
A social media community is a group of people who gather around a brand, topic, or shared interest on a social media platform. Unlike a general audience, a community interacts with the brand and with each other, sharing experiences, asking questions, and building relationships.
A strong community is an effective way to strengthen loyalty, encourage word-of-mouth, and keep conversations going long after a post or campaign has gone live.
Our community management programme is the practical art of building, nurturing, and protecting your online community. Unlike general posting, campaign posting, or paid ads, community management is about genuine interaction, listening, responding, and encouraging participation that feels personal and relevant.
Strong community management turns occasional audiences into loyal advocates for brands in the events industry, live entertainment, exhibitions, and beyond. For businesses with complex audiences, it’s a way to keep conversations flowing long after the show has closed its doors.
We monitor conversations, identify issues , respond calmly, and feed into your crisis communications plan, safeguarding your brand’s reputation when it matters most.
Outsourcing means you get a specialist team that does this every day, equipped with the right tools, transparent processes, and industry experience.
You don’t need to split your internal team’s time or risk inconsistencies that can weaken your brand voice. Instead, you get consistency, quick responses, and fresh ideas without burning out your staff.
For organisers, venues, suppliers and associations, our approach keeps your audience engaged all year round. It means fans return year after year, and suppliers and exhibitors feel valued, informed and ready to spread the word.
Whether you need comprehensive community management, additional support during a busy season, or coverage for an in-house team, Vividink creates a plan tailored to your specific needs. We’ll help you be seen, be heard, be understood — and crucially, remembered.
👉 If you'd like to discuss community management, get in touch