Apr 20, 2025 • Paul Richardson

Project based pr for Evolution Dome

Project Background

With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 1st-3rd April 2025.

The Objective:

This being one of the largest deployments of its inflatable meeting pods in such a tight timescale, Evolution Dome wanted to maximise the visibility of this event to help access the hotel meetings market.

Vividink Role:

Researching the story through the client and its US-based client
Selection and proposal of the target media channels
Gathering supporting materials and images
Image manipulation and formatting
Drafting the new release for UK and US media channels
Approvals and sign-off from all parties involved
Placement of the release with those media channels identified
Recording coverage achieved

Timescales:

We were briefed on Friday, 11th April 2025, and the release was issued on Tuesday, 15th April 2025. Because the event had happened from the 1st to the 3rd of April, a speedy turnaround was needed to ensure that the story remained newsworthy.

Coverage:

What the client said:

Ash Austin, founder of Evolution Dome, “Great work, bud! Amazing, thank you.”

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Published by Paul Richardson April 20, 2025

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