PR needn't be pants!

We're packing our bags and heading to Event Tech Live at Excel London next week because, frankly, we've had enough of hearing that PR is "pants!" It's time to shake things up and show the event industry just how valuable, newsworthy, and utterly non-pants their stories truly are.

Our stand is B1

Why Event PR is Undervalued
For over twenty years, we've seen countless innovative and creative event companies miss out on incredible opportunities. They often fail to realise that what they do is genuine news and holds real value for the readers of the industry's top news channels. This oversight, in our opinion, is absolutely "pants!"

We decided this had to change, and that's why our theme for Event Tech Live 2025 is "PR needn’t be pants…" Many companies experiment with the occasional press release, but very few truly capitalise on the opportunities that an effective, human-led PR campaign can provide. We're going to address this shortcoming head-on.

The Pitfalls of AI-Generated Content
Our campaign is designed to be a strong reminder: the current fascination with AI is becoming a distraction that actually reduces the effectiveness of brand communications. People are leaning into the perceived ease of using Large Language Models (LLMs) to generate content, but this comes with significant risks.

The truth is, AI isn't always accurate, and critically, it lacks the ability to draft copy that triggers an emotional response. There's also the constant risk of plagiarism.

We recently noted an article by Kelsey Raymond on MarketingProfs.com, Publications Don’t Want Your AI-Generated Content, which provided some powerful quotes from industry editors—the very people who are the gatekeepers of the media:

Gini Dietrich of Spin Sucks admitted that while AI content can be "fairly good," it is usually "missing personality, context, and storytelling—the creative part of writing."

Ivan Widjaya of Noobpreneur.com observed that AI-written articles exhibit a "lack of flair and originality." He pointed out that creators either don't want to learn effective prompting or they "just want to create content fast and move on."

Richard Larsson of Advertising Week found that "AI-generated content lacks humour, personality, and colour, basically everything that makes for a compelling read... So far, AI-generated content is very disappointing given the hype around it."

These are unequivocal comments from the people we need to listen to most. By the time you’ve crafted that master prompt for your AI-scripted news release, we argue you could have written something far better and more impactful from scratch.

PR needn't be pants! We're taking our message to Event Tech Live 2025
Paul will be on stage sharing our insights and challenging the status quo.

Come and join us!