We are delighted to announce that Scarlet Bamforth-West has passed her Marketing Software Certification from HubSpot as part of Vividink’s policy of training and CPD for everyone in the team.
Vividink MD, Paul commented, “To deliver inbound marketing campaigns well, you need to start your journey by understanding how to use marketing software the right way. HubSpot is a big platform with a lot of tools and you need a solid understanding of how they all work together to deliver effective campaigns. It’s a tough course that has practical exercises. marked by HubSpot personnel, it demonstrates you know how to deliver inbound campaigns.”.
Scarlet joined Vividink at the start of 2020 and has already become Inbound Certified. The principles of inbound marketing are allied to the delivery of any marketing campaign, they create a mindset of actions for a purpose, rather than just for the sake of the action itself.
“The Hubspot Marketing Software course was extremely interactive and consisted of lots of short videos, practice questions and practicals. Post-course, I now feel capable of using Hubspot's different features to their full potential and that having the knowledge will benefit me within my role at Vividink.” commented Scarlet.
Vividink’s policy of CPD also sees digital marketer, Georgia Hardy, undertaking the Chartered Institute of Marketing’s Diploma in Digital Marketing, and managing director following the Chartered Institute of Public Relations CPD programme.
“Understanding how the largest inbound platform works by using social media, blogging, email marketing and online pr to generate leads and new business for clients is key to any role in digital comms. Many of our clients use marketing platforms such as HubSpot and SharpSpring, without understanding how they work it is impossible to integrate what we do into their overall marketing activities,” added Paul.