PR is the art of creating a compelling and meaningful story to communicate to your audience, one that utilises;
Ideas - Through experience and building relationships with the press, we understand the value of a good idea. We help clients find what's new and interesting in their business and make it news.
Storytelling - According to psychologist Jerome Bruner, facts are 20x more likely to be remembered if included in a story, and in an ever-changing digital world, storytelling is a must for any brand looking to reach and build trust from its audience.
Imagery - A picture says a thousand words and we know it. That's why we work with our clients to help them find or take images that best showcase their brands.
Throughout the years we have learned how to use these skills to make an impact for our clients and their businesses.
We help businesses and organisations manage how they are perceived by developing campaigns that deliver results. Whether you are looking to launch a product or service, promote an event, or make a major announcement, you’ll need to engage with your audience, crafting messages for the right media and channels.
We work using the tried and tested AIDA methodology:
Attention - grabbing the attention of your target audience
Interest - piquing their interest in what you have to say
Desire - generating a desire to engage with your organisation
Action - making that next step to contact you
Weeks 1 - 2
Research & reconnaissance
Weeks 2 - 4
Set up & process agreement
Weeks 4 - 10
Initial roll out & quick wins
Campaign fully operational