what we do

We manage our client's perception through strategic pr and social media campaigns. We deliver pr and reputation management in the following sectors; Events, Sustainability, Built Environment and Medi-Tech. 

We do this by applying the art and science of perception management.

the art

PR is the art of creating a compelling and meaningful story to communicate to your audience, one that utilises;

Ideas - Through experience and building relationships with the press, we understand the value of a good idea. We help clients find what's new and interesting in their business and make it news.

Storytelling - According to psychologist Jerome Bruner, facts are 20x more likely to be remembered if included in a story, and in an ever-changing digital world, storytelling is a must for any brand looking to reach and build trust from its audience.

Imagery - A picture says a thousand words and we know it. That's why we work with our clients to help them find or take images that best showcase their brands.

Throughout the years we have learned how to use these skills to make an impact for our clients and their businesses.

the science

We help businesses and organisations manage how they are perceived by developing campaigns that deliver results. Whether you are looking to launch a product or service, promote an event, or make a major announcement, you’ll need to engage with your audience, crafting messages for the right media and channels.

We work using the tried and tested AIDA methodology:

Attention - grabbing the attention of your target audience

Interest - piquing their interest in what you have to say

Desire - generating a desire to engage with your organisation

Action - making that next step to contact you

the onboarding process

When we begin working with a new client there are six specific sets of tasks that we work through. This is our onboarding process and ensures that the work we do for you hits your key objectives and delivers the results you expect.

Research

Research & recon

  • Previous comms review
  • Organisational origin story
  • Target audiences
  • Media research
  • Competitor analysis
  • Social media analysis
Weeks 1 - 2
Set up

Set up

  • Briefing & proofing
  • Image library
  • Press shots
  • Key personnel bios
  • Social channels
  • Curation circles
  • Alerts and reporting
Weeks 2 - 3
Quick wins

Deep dive

  • Comms objectives
  • Language and vocab
  • Key messages
  • Positioning statements
  • Audience channel matrix
  • Buyer personas
  • Knowledge/content share
     opportunities
Weeks 3 - 4
Analytics

Planning

  • Campaign density
  • Key dates
  • 12-month plan 
  • Meeting & update schedule
Weeks 4 to 5
Quick Wins

Quick wins

  • Opportunity spotting
  • Speaker opportunities
  • Op-ed pieces
  • Live news stories
  • Social news
Weeks 5 to 6
Roll out

Rollout

  • Your campaign starts
  • Monitor and evaluate
  • Review and adapt
Weeks 6+