We are thrilled to announce our latest full-service brand and campaign launch for Your Awards Platform (YAP!), a cutting-edge solution developed by Thinking Digital Agency to streamline and elevate the awards management process.
Tasked with bringing this innovative technology to market, we delivered an end-to-end creative strategy. Our team developed the full brand concept, from the initial naming process to a distinctive visual identity, bespoke website graphics, and tone-of-voice copy guidelines.
To ensure a standout launch, we executed a multi-channel campaign encompassing tailored website copy, a targeted social media push, and a dedicated press launch. The PR campaign successfully secured prominent industry coverage across leading trade titles, including Stand Out Magazine, Event Planner News, and Event Industry News.
Jenna Crutchley, who led on the branding and social media strategy at Vividink, commented:
"Building the YAP! brand from scratch was an incredible opportunity to craft something bold, fresh, and genuinely engaging. From landing on a name that feels energetic and approachable to creating a visual identity and social strategy that resonates with event professionals, we wanted every touchpoint to reflect how simple and stress-free managing awards should be."
Kevin Horler, Director of Thinking Digital Agency, added:
"Developing YAP! was all about solving real pain points for event organisers, but we needed a brand and launch strategy that would make people sit up and take notice. The team at Vividink took our core concept and transformed it into a vibrant, market-ready brand. Their expertise across design, messaging, and PR ensured our launch made immediate waves in the event industry, securing great coverage right out of the gate."
The successful rollout positions YAP! for strong growth, showcasing the power of aligning sharp brand design with targeted PR and digital outreach.