--- title: Vividink delivers full brand identity and high-impact launch campaign for Your Awards Platform (YAP!) description: Creative digital agency Thinking Digital has announced the official launch of YAP!, a simplified, intuitive awards management platform designed to take the bite out of managing awards programs. Your Awards Platform, or YAP! simplifies the entire lifecycle of industry awards, from initial submissions to panel judging and final ceremonies. image: https://www.vividink.info/hubfs/Kev%20Stand%20Out%20%281%29.png --- [![VI_Logo_Keyline_White](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_White.png?width=300&height=68&name=VI_Logo_Keyline_White.png) ![VI_Logo_Keyline_Black](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_Black.png?width=300&height=67&name=VI_Logo_Keyline_Black.png)](https://www.vividink.info) [![vividink logo](https://www.vividink.info/hs-fs/hubfs/Untitled%20design-21.png?width=200&height=89&name=Untitled%20design-21.png)](https://www.vividink.info) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) [Insights](https://www.vividink.info/insights) » Latest Articles Categories - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [coverage](https://www.vividink.info/insights/tag/coverage) Aug 19, 2026 • [Jenna Crutchley](https://www.vividink.info/insights/author/jenna-crutchley) # Vividink delivers full brand identity and high-impact launch campaign for Your Awards Platform (YAP!) We are thrilled to announce our latest full-service brand and campaign launch for **Your Awards Platform (YAP!)**, a cutting-edge solution developed by Thinking Digital Agency to streamline and elevate the awards management process. Tasked with bringing this innovative technology to market, we delivered an end-to-end creative strategy. Our team developed the full brand concept, from the initial naming process to a distinctive visual identity, bespoke website graphics, and tone-of-voice copy guidelines. To ensure a standout launch, we executed a multi-channel campaign encompassing tailored website copy, a targeted social media push, and a dedicated press launch. The PR campaign successfully secured prominent industry coverage across leading trade titles, including *Stand Out Magazine*, *Event Planner News*, and *Event Industry News*. Jenna Crutchley, who led on the branding and social media strategy at Vividink, commented: "Building the YAP! brand from scratch was an incredible opportunity to craft something bold, fresh, and genuinely engaging. From landing on a name that feels energetic and approachable to creating a visual identity and social strategy that resonates with event professionals, we wanted every touchpoint to reflect how simple and stress-free managing awards should be." Kevin Horler, Director of Thinking Digital Agency, added: "Developing YAP! was all about solving real pain points for event organisers, but we needed a brand and launch strategy that would make people sit up and take notice. The team at Vividink took our core concept and transformed it into a vibrant, market-ready brand. Their expertise across design, messaging, and PR ensured our launch made immediate waves in the event industry, securing great coverage right out of the gate." The successful rollout positions YAP! for strong growth, showcasing the power of aligning sharp brand design with targeted PR and digital outreach.   ![VIV website background](https://www.vividink.info/hs-fs/hubfs/VIV%20website%20background.png?width=1200&height=628&name=VIV%20website%20background.png)   Share [![Share on Facebook](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-facebook.png?noresize)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fvividink-delivers-full-brand-identity-and-high-impact-launch-campaign-for-your-awards-platform-yap%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-linkedin.png?noresize)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fvividink-delivers-full-brand-identity-and-high-impact-launch-campaign-for-your-awards-platform-yap%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-twitter.png?noresize)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fvividink-delivers-full-brand-identity-and-high-impact-launch-campaign-for-your-awards-platform-yap%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fvividink-delivers-full-brand-identity-and-high-impact-launch-campaign-for-your-awards-platform-yap%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Vividink%20delivers%20full%20brand%20identity%20and%20high-impact%20launch%20campaign%20for%20Your%20Awards%20Platform%20%28YAP%21%29) Published by [Jenna Crutchley](https://www.vividink.info/insights/author/jenna-crutchley) August 19, 2026 Comments ### related news [![](https://www.vividink.info/hubfs/Max.png)](https://www.vividink.info/insights/a-new-addition-greetings-to-max) [news](https://www.vividink.info/insights/tag/news) 08.19.2026 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [A New Addition: Greetings To Max!](https://www.vividink.info/insights/a-new-addition-greetings-to-max) [![](https://www.vividink.info/hubfs/NAW2026%20Social%20Banners%20X%201.jpeg)](https://www.vividink.info/insights/celebrating-10-years-of-vividink-apprentices-as-part-of-national-apprentice-week) [news](https://www.vividink.info/insights/tag/news) 02.9.2026 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [Celebrating 12 Years of Vividink Apprentices as part of National Apprentice Week](https://www.vividink.info/insights/celebrating-10-years-of-vividink-apprentices-as-part-of-national-apprentice-week) - - - 01433 445001 pr@vividink.info Eccles House, Eccles Lane, Hope, Hope Valley, S33 6RW ©2026 Vividink Ltd. 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