Content Marketing Strategy & Planning
You can take your prospects from strangers to advocates by strategic use of content marketing. Content marketing has been around for a long time, but the internet has made it an incredibly effective marketing tool. It's a proven marketing technique that focuses upon creating, publishing, and distributing content for your target audience as they move from prospect to a promoter.
If you have knowledge that would help your prospects to arrive at the sales process better informed about you, your products and services, then a content marketing campaign can bring you a stream of new prospects.
Content that shares a little bit of your knowledge and knowhow with your target audience will help them become better informed and, ultimately, bring them closer to your organisation when the time is right for them to make a buying decision.