PR STRATEGY & PLANNING
Everyone loves to see their organisation being recognised in their target media channels, it builds brands, and reputations, but it doesn't happen on its own. It is usually the result of careful planning around a well thought out strategy that is designed to deliver against specific objectives.
Without a strategy based upon a plan, most pr is just activity and noise. You want effective results from your pr campaign, you want to see some demonstrable results and this is only possible if your campaign is planned and has specific objectives, and that's where we can help.
Your plan doesn't need to be elaborate, multipage or complex. The best plans are often short, simple and to the point with a straightforward outcome. We will work with you, using our knowledge, expertise and considerable experience, to deliver a coherent pr plan, embed our news generating process and execute a timely campaign.
Sometimes you may need to engage with an audience for a specific aim, perhaps a product launch, service launch, event or major announcement. Getting the right coverage in the target media, and having the media in attendance can make a significant contribution to the success of your event.
You'll want to entrust this critical task to a safe pair of hands, and this is where we come in. We have a highly experienced team that has been delivering pr services to the live events, conference and exhibition industry for over 15 years with both agency and client-side experience.
To be successful, your campaign pr needs to speak to the audience of the target media channels. By specialising in the events industry, we have built strong relationships with the media, editors and journalists, many of whom we consider to be friends as well as colleagues in the industry.
You may have all the resources in place, and personnel working hard to achieve the coverage you want but the results are just not happening for you. Sometimes it helps to have a fresh pair of eyes looking in from outside.
We offer a consultancy service that can range from strategy evaluation and planning, through tactical plans to delivery and assessing the effectiveness of your current activity, suggesting improvements and helping to embed them within the business culture.
You can use our consultancy service to plug into our extensive knowledge and experience as and when you need it. However you choose to use our services, we can build a consultancy programme that is tailored to suit your needs.
SOCIAL MEDIA STRATEGY & PLANNING
Social media is probably the single biggest thing to happen to comms in the past 20 years, its rapid adoption across personal and work life has been spectacular. It is now informing, advising and influencing decision making across all aspects of people's lives. And it has become an essential tool in the business communications armoury.
Your social media presence and output can have a huge effect on the success of your comms objectives. It can shape how you engage with prospects, customers and key influencers. It places your message directly in front of your target audience through a media that they have chosen to adopt.
It is a highly effective tool in the comms portfolio for reputation management, both as a panned activity and in a real-time. There has never been a better time to build your social media strategy and refine its objectives to provide you with real business benefits.
If you don’t know what’s being said about you online, how can you effectively manage your brand reputation and respond accordingly? And how can you ensure that your key messages are being heard by the people you most want to talk to?
If you are ready to build your social media activity around a strategic approach and a plan with defined objectives, then we would love to be working with you. Our approach to all comms activity is objective-based, driving a strategy and then onto tactical activity.
SOCIAL MEDIA CAMPAIGNS
Social media is all about building a relationship with a target audience, it’s more than just pushing out news about your organisation and its successes.
Social media is an amazing tool that promotes engagement, dialogue, sharing of information and relationship building. To do this, we work on a campaign basis – either an ongoing campaign or one with a specific timeframe.
However, whichever campaign approach we take, they will all be based upon specific metrics that allow you to judge how successful we are. You may have a requirement for a 'bedload' campaign to run on an ongoing basis that keeps you front of mind with your audience, and this can then be supplemented by specific campaigns around defined targets.
All of this requires your audience to have been defined, and an acquisition programme having been completed, to ensure that all of the good work from the campaign is seen by the right people. We can work with you to profile and build your audience.
CONTENT MARKETING STRATEGY & PLANNING
You can take your prospects from strangers to advocates by strategic use of content marketing. Content marketing has been around for a long time, but the internet has made it an incredibly effective marketing tool. It's a proven marketing technique that focuses upon creating, publishing, and distributing content for your target audience as they move from prospect to a promoter.
If you have knowledge that would help your prospects to arrive at the sales process better informed about you, your products and services, then a content marketing campaign can bring you a stream of new prospects.
Content that shares a little bit of your knowledge and knowhow with your target audience will help them become better informed and, ultimately, bring them closer to your organisation when the time is right for them to make a buying decision.
CONTENT MARKETING CAMPAIGNS
Content marketing is a campaign based activity, it uses your knowledge and information to create engaging content like ebooks, white papers, videos, checklists and blogs, and is wrapped in social media to distribute it out to your target audience.
Working with your team, we will profile your target audience, research and gather the raw materials, develop the content and execute the campaign. By its nature, content marketing is a strategic exercise so it will take time to plan and execute, but the results will be worth the effort.
Whether you need a long term content marketing partner to run rolling or sequential campaigns, or if you have a specific campaign in mind, we would love to discuss your ideas.
PAY BY RESULTS PR
This isn't something you see offered by pr agencies very often, but we are sufficiently confident about our ability to generate meaningful media coverage, in your target channels.
If you want to have a pr campaign that really delivers the results where you only pay for what you get, then this may be the service for you. Firstly, we will sit down with you, agree on the objectives, the plan, accountabilities and then the value of the results based upon advertising equivalent value from the media channel rate card (yes know that no one pays rate card but it gives us both an independent starting point from which to start)
Once we have this in place, your campaign will begin and we will record and share all coverage achieved, measure this against the agreed value, and then invoice you for just the value of the coverage you receive.