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Points based pricing

In the current business climate, it is hard to know what pr and comms will be needed from month to month, or even day-to-day. But what you do need is a quick and responsive service from your pr and comms partner, and this is why we have moved over to our Points Based Pricing model.

It is very simple, a fixed retainer purchases a number of points per month. The points are based upon factors of time, complexity and skills required to execute them. These are then called off as they are needed either in real-time or on a short term planned basis.

  • Basic campaign retainer £475pcm, which will purchase 95 points
  • Standard campaign retainer £795pcm, which will purchase 150 points
  • Premium campaign retainer £1295pcm, which will purchase 250 points

Item

Description

Points

1

Onboarding:
strategy development and setting up the account, systems and protocols

95

2

News release:
A standard news release of between 450-750 words.

50

3

Feature article:
A solus feature in a publication or major part thereof.

50

4

Solus column:
A column or opinion piece.

45

5

Long-form blog:
Up to 750 words from a single person’s perspective.

25

6

Short-form blog:
Up to 450 words from a single person’s perspective.

15

7

NiB:
A News in Brief of just 150 words.

25

8

Pitched feature: A feature created to tie into an editorial position or subject:

  • discuss concept to be pitched with client,
  • or research media opportunities for pitching,
  • prepare the pitch
  • discuss with editor.

25

9

Non-retainer meeting or attendance:
If required to attend additional meetings and or external events outside those included in the retainer. (travel costs to be billed)

10

10

Video conference:
Using video conferencing software rather than a face to cafe meeting, set up and attend the meeting.

10

11

Additional stakeholder:
For each of the above activities where there is a requirement to contact, and include a contribution from an external party, there will be for each additional stakeholder or third party contact, an additional requirement fo 10 credits per stakeholder.

10+

12

Image manipulation:
Images requiring editing or manipulation prior to being used, up to 5 images.

10

13

Campaign planning:
Quarterly plan preparation and scheduling.

50

14

Reporting:
Coverage tracking and reporting, social media engagement and reach reporting.

10

CONTACT US

If you want to work with a pr company that specialises in the broader events market, one that has a broad skills base and understands live events, conferences and exhibitions, then please get in touch.