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Points based pricing

Point Based Pricing

If you have ever worked with agencies then you'll be familiar with the concept of the billable hour. We're sure that you have found yourself perplexed as to how to work out how the hours in your monthly retainer have been allocated – strategy, project management, account management, creative time, etc – all of which seem to be billed at different rates and consumed in various quantities. It makes understanding how value is being delivered from your retainer a challenge.

It's both puzzling and frustrating.

So, we have adopted a points-based system.

What does that mean?

All of the services we deliver for clients now have a points value assigned to them based upon the time taken to deliver each one, the complexity to get it from start to completion, and the skills required to execute them. This means when we agree a campaign you know precisely what the outcomes will be, nothing hidden, nothing extra, you will know exactly where you stand at any point.

So here’s how the idea breaks down:

As a client, you choose the monthly budget level you want to invest – for example, £795pcm, which will purchase 150 points per month.

The agreed campaign needs two standard news releases each between 450-750 words at 50 points each, which is 100 points, a long-form blog of up to 750 words at 25 points, and a feature pitched to an editor at 25 points. All of this is achievable within your monthly points.

Which now means that you, the client, can now see exactly how your budget translates into the total number of points available for allocation to activities in a given month. We also know that nothing ever works out quite that neatly so we've built in an option to roll over unused points into the following month, and a pull forward facility where you can borrow from the following month. This should help you manage the needs of the ebb and flow of business comms.

A truly flexible system to make your comms work.

  • Standard campaign retainer £795pcm, which will purchase 150 points
  • Premium campaign retainer £1295pcm, which will purchase 250 points
  • Full-service retainers from £1495pcm, details on application

Item

Description

Points

1

Onboarding:
strategy development and setting up the account, systems and protocols

95

2

News release:
A standard news release of between 450-750 words.

50

3

Feature article:
A solus feature in a publication or major part thereof.

50

4

Solus column:
A column or opinion piece.

45

5

Long-form blog:
Up to 750 words from a single person’s perspective.

25

6

Short-form blog:
Up to 450 words from a single person’s perspective.

15

7

NiB:
A News in Brief of just 150 words.

25

8

Pitched feature: A feature created to tie into an editorial position or subject:

  • discuss concept to be pitched with client,
  • or research media opportunities for pitching,
  • prepare the pitch
  • discuss with editor.

25

9

Non-retainer meeting or attendance:
If required to attend additional meetings and or external events outside those included in the retainer. (travel costs to be billed)

10

10

Video conference:
Using video conferencing software rather than a face to cafe meeting, set up and attend the meeting.

10

11

Additional stakeholder:
For each of the above activities where there is a requirement to contact, and include a contribution from an external party, there will be for each additional stakeholder or third party contact, an additional requirement fo 10 credits per stakeholder.

10+

12

Image manipulation:
Images requiring editing or manipulation prior to being used, up to 5 images.

10

13

Campaign planning:
Quarterly plan preparation and scheduling.

50

14

Reporting:
Coverage tracking and reporting, social media engagement and reach reporting.

10

CONTACT US

If you want to work with a pr company that specialises in the broader events market, one that has a broad skills base and understands live events, conferences and exhibitions, then please get in touch.