We headed off on what turned out to be one of the hottest days of an unusual UK summer to attend the 2nd day of Confex Future Focus. There were over 70 exhibitors in attendance ranging from universities, hotels, venues, recruitment companies, event companies and catering so a broad spectrum well represented.
We headed off to the AEV Conference where were running the live social output from the event. Having been involved in the launch campaign and the audience acquisition activity beforehand it is always exciting to see a conference come together as delegates begin to arrive in the morning.
We were already heading over to Old Trafford, Manchester to see the latest developments from beMatrix, the exhibition system that seems to be taking the modular exhibition market by storm. As part of their European Tour they were stopping in Manchester and as it's just a quick train ride through the Pennines we decided to go.