Because all of our comms activity has a purpose, other than just transmitting information, we like to trigger a response or action from the recipients. This often involves data capture and, where data is involved so is GDPR.
It was time for our annual visit to a golf course last week and that could only mean it was “In the Rough”, the event industry golf day organised by ESSA. This year it was held at the spectacular Celtic Manor Resort in Newport, South Wales on the 17 July. Despite the recent hot weather the course looked perfect from the balcony of the clubhouse.
We headed off to the AEV Conference where were running the live social output from the event. Having been involved in the launch campaign and the audience acquisition activity beforehand it is always exciting to see a conference come together as delegates begin to arrive in the morning.