Just Dogs, lots and lots of dogs!
This was our first year working on the Just Dogs Live Show and we had a blast, from the moment we were introduced to the team running the show it was a perfect show to make the most of pr and social media.
Just Dogs Live is an established dog show held at the East of England Arena over the weekend of 6/7th July and it was beautifully sunny but not too hot for the dogs.
We were covering the event on-site, sharing content on social media across the 2 days and we were even called upon to interview the amazing vet Marc Abraham, the man responsible for Lucy's Law that outlawed puppy farms. In the run-up to the show, our sister company Vividfish redesigned the show website and that allowed us to use it as a hub for information and news.
We used the pr channels and social media to drive visitors to the website where tickets could be purchased in advance and despite a few challenges faced earlier in the year, we were able to help the organiser hit their targets and forecasts. Not only that we took the office dog, Ernie, who had a great time in the dog participation activities.