Speaking at Event Tech Live 2019
It's not every day that the phone rings and it's someone offering an opportunity to present to the live events industry at the fastest growing show in the industry!
Yesterday, Paul was on stage at Event Tech Live 2019 at the Old Truman Brewery, London talking about lead generation through inbound marketing and how it all ties into outbound comms strategies.
We have been involved with the ETL in some form or other since it started, we have taken clients there to exhibit, we have taken stands with our sister company Vividfish and we have sat on discussion panels with industry editors. It's a great show that just keeps on growing year on year.
This year we were offered the opportunity to speak about inbound marketing on the Marketing & Measurement Stage, something we were delighted to accept.
Inbound is a subject close to Paul's heart so he was despatched to London.
"Inbound is something of a holy grail for marketers, it provides true real-time metrics, which allow any marketer to adapt and evolve their tactics depending upon the behaviour of their prospects. Because inbound is a permission-based system of marketing that builds trust between the prospect and the organisation, the closing of any deal is a quicker and simpler process....." he was heard muttering as we packed him off to the station!