Awards aren't just about shiny trophies and swanky nights out (though we're not knocking either). For venues, organisers and suppliers in the events industry, entering awards is a strategic brand move with benefits that ripple far beyond awards night.
Whether you're a nimble event agency, a behind-the-scenes logistics specialist, or a venue team delivering unforgettable experiences, here's why entering industry awards deserves a spot on your marketing plan, and how the impact kicks in at three powerful stages.
Before the shortlist is even announced, your award entry puts your business in front of a handpicked panel of industry experts, senior decision-makers, influencers and potential clients.
Think of it as a curated pitch opportunity.
A well-crafted award entry doesn't just showcase your achievements; it tells your brand's story. It gives judges a reason to remember you, recommend you, or look you up later. For newer or under-the-radar suppliers and venues, this is particularly valuable. It gets your name in the right circles, with no cold emails or awkward introductions needed.
Being shortlisted? That's where the fun really begins.
Most award organisers announce finalists with fanfare, email blasts, social media posts, press releases and website features that put your name in lights. And you get to piggyback on that momentum.
Suddenly, you've got:
Shortlisted businesses are often invited to networking events or roundtables, giving you even more opportunities to connect and collaborate.
Now, let's talk about the icing on the cake.
Winning an award gives your business credibility and a reason to shout from the rooftops. Better still, it fuels your content calendar for weeks or months.
We've seen clients create:
You can feature your win in email footers, client decks, proposals, recruitment campaigns, you name it. And awards can open the door to media coverage, podcast interviews, and more.
Of course, writing a winning entry takes time, strategy and a knack for telling your story in all the right ways. That's where we come in.
At Vividink, we help event businesses write compelling, criteria-driven award entries that do more than tick boxes; they turn heads. So, if you're ready to enter the spotlight, we'd love to help you get there.
👉 Find out more about our award entry writing services