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May 28, 2024 Paul Richardson

Vividink appointed to key role by Melton Mowbray Town Estate.

We are thrilled to announce that we have been appointed as a PR and CMS agency by Melton Mowbray Town Estate, the charity managing the market town's parks and public spaces. Our role is to bring the charity's messages to a wider audience and market its outdoor event venues.

The Melton Mowbray Town Estate owns and manages approximately 300,000 m2 of open-air spaces, including Melton's town centre parks, the town's market square, and a leisure park. The Town Estate also manages the popular twice-weekly street market, supports local schools and sports activities, and works closely with Melton Borough Council to promote the town as a destination for shoppers and other visitors.

Melton Mowbray Town Estate CEO, Dean Rees, explained the decision, “One of our main goals is to leverage our fantastic outdoor venue spaces and bring more high-quality events to Melton. We have partnered with Vividink to communicate our unique open-air venue offering to event organisers, bring new events to Melton, and boost the number of retail and leisure visitors throughout the year.”

Vividink’s MD, Paul Richardson, said, “It’s great to be working with the Melton Mowbray Town Estate team, promoting the Town Estate's superb outdoor spaces to event organisers, and helping to build a successful event calendar that will attract more visitors from further afield."

Richardson added, "We're especially delighted to be working with Dean again, after helping him take the East of England Arena & Events Centre from a regional showground to an award-winning large event venue in the pre-pandemic era."

Published by Paul Richardson May 28, 2024