--- title: Insights - Vividink PR Blog description: Vividink Blog --- [![VI\_Logo\_Keyline\_White](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_White.png?width=300&height=68&name=VI_Logo_Keyline_White.png) ![VI\_Logo\_Keyline\_Black](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_Black.png?width=300&height=67&name=VI_Logo_Keyline_Black.png)](https://www.vividink.info) [![vividink logo](https://www.vividink.info/hs-fs/hubfs/Untitled%20design-21.png?width=200&height=89&name=Untitled%20design-21.png)](https://www.vividink.info) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) [news](https://www.vividink.info/insights/tag/news) Aug 19, 2026 • [Jenna Crutchley](https://www.vividink.info/insights/author/jenna-crutchley) ## Vividink delivers full brand identity and high-impact launch campaign for Your Awards Platform (YAP!) 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