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May 20, 2022 David Rüder

HollyBrook Homes

Property developer Hollybrook Homes decided that it would build the first FSC-certified building in the UK, with Vividink providing media relations to celebrate the launch.

Property developer Hollybrook Homes decided that it would build the first FSC-certified building in the UK, where over 50% of all timber used in the building was sourced from a renewable and sustainable source. The building was a four storey, timber framed apartment block and, after all records were assessed, the building received FSC Certification.

Vividink's role was media relations across all media - trade, regional and national, print and broadcast to celebrate the launch of the building and to claim its place as the first of its kind in the UK.

Our role encompassed:

  • Pre-launch promotion via press and social media
  • Press and media invitations to attend the event
  • Invitation to key industry and political contacts
  • Coordination between Hollybrook Homes and the media for interviews
  • Post-event media output and news releases.

The launch received national and regional press coverage, extensive coverage in the construction industry, architectural and timber trade media.

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Published by David Rüder May 20, 2022