--- title: Bethany Smith made Head of Social Media description: Bethany Smith steps up as our new Head of Social Media. image: https://www.vividink.info/hubfs/bethany.jpg --- [![VI_Logo_Keyline_White](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_White.png?width=300&height=68&name=VI_Logo_Keyline_White.png) ![VI_Logo_Keyline_Black](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_Black.png?width=300&height=67&name=VI_Logo_Keyline_Black.png)](https://www.vividink.info) [![vividink logo](https://www.vividink.info/hs-fs/hubfs/Untitled%20design-21.png?width=200&height=89&name=Untitled%20design-21.png)](https://www.vividink.info) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) [Insights](https://www.vividink.info/insights) » Latest Articles Categories - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [coverage](https://www.vividink.info/insights/tag/coverage) Apr 29, 2025 • [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) # Bethany Smith made Head of Social Media Bethany steps up as our new Head of Social Media. Joining the team in September 2021, she has worked on PR campaigns and managed several client portfolios. However, Bethany showed a real aptitude and understanding of the social media landscape; she has developed her skill base in that direction while keeping her Chartered Institute of Public Relations CPD current. ![IMG_3801](https://www.vividink.info/hs-fs/hubfs/IMG_3801.jpeg?width=290&height=307&name=IMG_3801.jpeg)Bethany explains: “Throughout my time with Vividink, I have been fortunate to explore different areas of pr and marketing and find my passions along the way. The world of social media is vast, but I’ve enjoyed getting to know the industry and developing my skillset. Of course, the most exciting part is putting that knowledge into practice to support our clients.” Vividink MD, Paul Richardson, commented, "I'm delighted that Bethany has found her natural home in social media marketing. It’s a complex and nuanced communication channel that changes frequently, so being aware of how it affects client campaigns is essential. I am sure that Bethany’s aptitude stems from having a Master's in Games Design, knowing what motivates an audience to act or behave in a certain way does have its advantages.” Share [![Share on Facebook](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-facebook.png?noresize)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fbethany-smith-made-head-of-social-media%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-linkedin.png?noresize)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fbethany-smith-made-head-of-social-media%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-twitter.png?noresize)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fbethany-smith-made-head-of-social-media%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Fbethany-smith-made-head-of-social-media%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Bethany%20Smith%20made%20Head%20of%20Social%20Media) Published by [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) April 29, 2025 Comments ### related news [![](https://www.vividink.info/hubfs/Max.png)](https://www.vividink.info/insights/a-new-addition-greetings-to-max) [news](https://www.vividink.info/insights/tag/news) 05.14.2026 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [A New Addition: Greetings To Max!](https://www.vividink.info/insights/a-new-addition-greetings-to-max) [![](https://www.vividink.info/hubfs/NAW2026%20Social%20Banners%20X%201.jpeg)](https://www.vividink.info/insights/celebrating-10-years-of-vividink-apprentices-as-part-of-national-apprentice-week) [news](https://www.vividink.info/insights/tag/news) 02.9.2026 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [Celebrating 12 Years of Vividink Apprentices as part of National Apprentice Week](https://www.vividink.info/insights/celebrating-10-years-of-vividink-apprentices-as-part-of-national-apprentice-week) [![](https://www.vividink.info/hubfs/Blog%20header%20-%20ETL.png)](https://www.vividink.info/insights/our-highlights-from-event-tech-live-2025) [news](https://www.vividink.info/insights/tag/news) 11.17.2025 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [Our highlights from Event Tech Live 2025](https://www.vividink.info/insights/our-highlights-from-event-tech-live-2025) - - - 01433 445001 pr@vividink.info Eccles House, Eccles Lane, Hope, Hope Valley, S33 6RW ©2026 Vividink Ltd. 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