Project based pr for Evolution Dome

Project Background

With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 1st-3rd April 2025.

The Objective:

This being one of the largest deployments of its inflatable meeting pods in such a tight timescale, Evolution Dome wanted to maximise the visibility of this event to help access the hotel meetings market.

Vividink Role:

• Researching the story through the client and its US-based client
• Selection and proposal of the target media channels
• Gathering supporting materials and images
• Image manipulation and formatting
• Drafting the new release for UK and US media channels
• Approvals and sign-off from all parties involved
• Placement of the release with those media channels identified
• Recording coverage achieved

Timescales:

We were briefed on Friday, 11th April 2025, and the release was issued on Tuesday, 15th April 2025. Because the event had happened from the 1st to the 3rd of April, a speedy turnaround was needed to ensure that the story remained newsworthy.

Coverage:

• Event Industry News
• Stand Out Magazine
• Prestige Events Magazine
• Exhibition News
• Conference & Meetings World
• Conference News

What the client said:

Ash Austin, founder of Evolution Dome, “Great work, bud! Amazing, thank you.”

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