GDPR presentation to the East of England Arena 2018
Because all of our comms activity has a purpose, other than just transmitting information, we like to trigger a response or action from the recipients. This often involves data capture and, where data is involved so is GDPR.
Along with colleagues from our sister company Vividfish, we presented the basic facts of GDPR to our most recent client, the East of England Arena and Events Centre, at their board meeting. We ran a question-and-answer session to help them better understand what they can do with the data that they already hold, the data collection methods that they currently use, and what they need to do to remain compliant with the regulations going forward.
It was great to present to such an engaged group of individuals who all took their data protection responsibilities seriously and were committed to ensuring that they remained compliant.
Now let the inbound marketing campaigns commence.