Client Case Study: Wolds Glamping

The Client

Wolds Glamping’ gorgeous rural location near Pocklington in the East Riding of Yorkshire offers 6 glamping pods and a shepherd’s hut, and a true glamping experience with a warm Yorkshire welcome. Kay West, the owner of Wolds glamping was becoming frustrated with disruptive guests booking through websites, and wanted to generate enquiries from guests who were interested in outdoor activity and the natural attractions of the region.

The Solution

Using our research into the region as a guide, we built several parallel campaigns aimed at showcasing Wolds Glamping as the perfect accommodation for budget-conscious, thoughtful guests keen on outdoor pursuits and nature.

The Outcome

Kay is now taking the majority of her bookings direct, and since we started working with her has built up a considerable following on Instagram. Her guests are now a much closer match to her offering and needs as a business.


“ Since starting with Vividink this year, I’ve seen a steady swing away from guests coming through and more and more direct enquiries from people who are interested in what the local area has to offer. You’re doing a great job, thank you.”  ~Kay West, May 2021


If you want to work with a pr and social media company that specialises in three core markets: the events industry, glamping/staycation markets and built environment, one that has a broad skills base and understands its core markets, then please fill in the form below and we will be in touch.