We all think we know our customers but how often have you actually analysed the exact type of customer you have, and does that match the type of customer you really want?
The rising popularity in wellness tourism has seen an increase in the number of travellers seeking to unwind and connect with nature, all while enjoying luxury amenities. Welcome to the glamping market; a glamorous niche that can cater for those seeking an escape from the daily grind, whilst also indulging in the comfort of electricity, a four-poster bed, a wood-fired hot tub and an authentic pizza oven. Would you rather glamp or camp?
I've just attended my first virtual event. The sessions on offer at Event Tech Live (still running as I write this) were too tempting to pass up. Registering fashionably late turned out to be no problem and by yesterday afternoon I was browsing the schedules for today when Richard John's talk, "A Luddite's guide to technology" popped up.