In public relations, time is a precious asset that can easily be consumed to no real benefit for either the client or the agency. Being aware of time, and that this is part of what a client’s retainer is paying for, helps keep you focused on the client’s goal. We have asked around within Vividink to see what the five key things are that we consider essential in managing time for our clients.

Automagic. (/ˌɔːtəˈmædʒɪk/) n. A process carried out automatically in such a clever way that the result appears to be magic.

An early work experience stint in the late 80s - 1987 to be precise - saw me shirking in two departments, IT and media bookings & cuttings. A rant about how cutting and pasting actually meant something in those days is tempting, but I'll hop over that and describe another equally antiquated practice: the job bag.

One thing you will have noticed about the practice of both inbound and content marketing is that it consumes creative content at an alarming rate, and if you follow social media, you already know the difference between the “good stuff”, and the content that just seems limp, tired, copycat or simply poor quality.