There is both a science and an art to effective marketing. It’s made up of a series of critical factors that, when combined in the right proportions, in the right sequence and to a receptive audience, can be a thing of beauty.

Having given a lot of thought to who we should celebrate on International women's day, it's always easy to fall back on women who have had a significant impact on world events, Catherine the Great, Rosa Parks, Mary Wollstonecraft, Ada Lovelace, Marie Stopes, Katharine Graham, Rosalind Franklin, and the list goes on.

Whether you're considering a glamping site as a bolt-on to your core business, or perhaps you've found a great spot for your dream back-to-nature venture, you'll need to figure out which glamping structure is going to work best for your goals.