Automagic. (/ˌɔːtəˈmædʒɪk/) n. A process carried out automatically in such a clever way that the result appears to be magic.

An early work experience stint in the late 80s - 1987 to be precise - saw me shirking in two departments, IT and media bookings & cuttings. A rant about how cutting and pasting actually meant something in those days is tempting, but I'll hop over that and describe another equally antiquated practice: the job bag.

One thing you will have noticed about the practice of both inbound and content marketing is that it consumes creative content at an alarming rate, and if you follow social media, you already know the difference between the “good stuff”, and the content that just seems limp, tired, copycat or simply poor quality.

We have all become content marketers to some degree, how much we participate and how successful we are varies dramatically. It forms a key component in many marketing plans and serves to introduce your organisation to its target audience in a progressive and non threatening manner, sharing information and knowledge, and building trust.