Writing works best when the words flow smoothly off the page (or the screen) and into the mind of the reader. Websites and news portals consume huge amounts of written content, all the time, and given the general quality of writing online, good copy stands out! Readers respond to good writing, and the difference between good and poor writing is

When you write a news release, the object of the exercise is to get it published - whether that's in one specific target title, or across dozens of channels and outlets. A great news release is one that gets published, not one that wins literary awards or demonstrates your mastery of the idiom.

Writing that great news release is easy, all you need to do is:

In the post GDPR era inbound marketing has never had a clearer purpose. As many event businesses come to grips with the guidance and information pouring forth from the ICO office and the wide variety of advice on offer from so many experts proffering their take on the subject, there is still a need for marketers to generate sales leads for the sales team without being in breach of the GDPR.