One thing you will have noticed about the practice of both inbound and content marketing is that it consumes creative content at an alarming rate, and if you follow social media, you already know the difference between the “good stuff”, and the content that just seems limp, tired, copycat or simply poor quality.

We have all become content marketers to some degree, how much we participate and how successful we are varies dramatically. It forms a key component in many marketing plans and serves to introduce your organisation to its target audience in a progressive and non threatening manner, sharing information and knowledge, and building trust.

Writing works best when the words flow smoothly off the page (or the screen) and into the mind of the reader. Websites and news portals consume huge amounts of written content, all the time, and given the general quality of writing online, good copy stands out! Readers respond to good writing, and the difference between good and poor writing is