We had a fantastic two days at the Event & Exhibiting Show. The show generated a number of excellent potential clients and we have already had meetings with several of them already.

The pants campaign caused quite a stir at the show, but not as much as the 20 pairs of vivid green men's large y-fronts that were packed in a branded retail pack and mailed to key prospects. We also mailed 200 additional targets with a "pants pr" postcard inviting them to the show. Judging by the response at the show and at subsequent industry event we have certainly been noticed.

A key part of the pants campaign was to engage with clients who would be a good fit for the personality of vivid ink and who would, therefore, be in tune with how we work and generate results. So far this is proving to have been very successful.